Absolute noob: Build Purchase Order?

I mean, they did buff Ullr that made his Axe stance 1 much easier to hit and several buffs that made him borderline broken when they released his tier 5 skin, he's been toned down since then, but his axe is still easy to hit. Before they changed his axe travel speed you may have a point, and I know his main combo includes tricky AA-cancelling that requires quick/instant cast but he's not the same Ullr before they changed him.

They don't, it's just commonly picked up items on that god according to their stats. (conquest examples on smite.gg).

Of course, it's been suggested to Hi Rez to let pros make a general build for each god that noobs can use, or update recommended items but that doesen't bring them profit so it's ignored. Just like there's no in game conquest tutorial or efforts to bring players to casual or even ranked conquest, and no in-game link to Word of Thoth. As long as Hi Rez keeps arena in the game for the players who just don't have a brain or can't be bothered to spend effort learning conquest or making other game modes (like conquest) have quicker queues than arena, all they're going to do is cater to them and the skin fetishists who prioritise skins over gameplay and make whiny reddit posts because they're whales and are addicted to gambling over cosmetics because they're mentally deficient and have a lack of self control.

You seem very passionate about this

It's called realising what Hi Rez is doing to delay this game's potential. Thankfully, they've added some important stuff recently like the console in game text chat, just waiting for lobby chat. Then they can start doing the things I mentioned.

Realized the auto purchase doesn't work very well. Not so much because I know exactly what to buy first and all that depending on type of content and enemies, but because it seems to go for fully leveling out one object after another in order. Where I would rather see it - sort of - buy first tier of all objects to start with; so I have been sticking to buying the items in desired order manually. Don't know if there's another way to do it, really?

Yeah. Playing Ullr is a bit like going into PVP in Elder Scrolls online, as a magicka Nightblade - without even having the skill "Shadow Cloak" (for brief invisibility) slotted. Great utility for high (burst) damage, no real burst heal outside potions, no purge/immunity for snares or damage over time, and no real damage mitigation. ;-)
Found Ullr quite fun, occasionally landing like 3 attacks (throw axe/shoot arrow/leap) almost simultaneously was nice. But I had to be kiting so much I didn't do much good in the end. But I'm looking forward trying to get better using him.

That's how you're meant to progress in your build, 1 full item at a time, it's pointless to buy many tier 1 items at once and hurts your build.

This isn't LoL where buying multiple lower tier items first is functional. You really want to complete each item before you move onto the next.

-Rep for ya Bran. Buying multiple T1 items is only valuable because you need them for 1 item. there are only 2-3 items that you let at T2 because of the benefit.
and that's maw of marmortius' Hexblade which gives a magic shield (aka anti mage defensive).
Tiamat which gives an AoE clear.
and for some junglers they won;t rush their jungle item after getting the smite upgrade, cause they need item y first.

Yes, I know in many of those cases in LoL, you buy multiple lower tier items to complete one larger item. That was the inference I was making.