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Ninja Tabi is one of the most key items in your build. It will give you a little extra attack speed, and a LOT of movement speed. You will want to always build this first, so you can escape fights when low and chase enemies.
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Devourer's Gauntlet is also a very key item. It gives you not only extra power, but a bit of physical lifesteal. You need to build this early because it is a stacking item, and if you build it too late it will not work as well because you will farm less in mid-game and late-game. Just know, when in doubt, SHOOT EVERYTHING
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It's always good to have crit chance, so build Poisoned Star. Not only does it give you an early/mid game power spike, it also gives you a little bit of crit. On top of all that, if you land a critical hit with this item, it poisons the enemy for a small duritation of time.
Disclaimer: Sadly, Apollo is not a ninja.
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Most, if not all ADCs usually get Ichaival. It provides a good ammount of attack speed for an incredibly low price, meaning it is often good to get it earlier.
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Qin's Sais provides you some late game damage and a little extra attack speed, to improve you boxing ability. You can replace this item with The Executioner
, which is an absolute shredder.
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Deathbringer is just an all around good item. It spikes your crits up by a massive ammount. It does however, cost 3200 gold, so you always get it as a last item.
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Odysseus' Bow is a good late game item, because of it's passive. Upon landing 4 hits in a row, it releases a chain of lightning that passes from enemy to enemy. Apollo=Zues Confirm!
No mention of Silverbranch Bow in place of Ichaival if facing a magical ADC (welcome back, Chronos per patch 4.2?). At least with the other Apollo guide you called "a joke," they did think of that. And really...there's mostly very little difference in the two builds overall...so not sure at which point you consider the other one absolutely awful compared to this one...
Mid-game mentions it starts around 10 minutes and teammates will begin to rotate...but that's really closer to the 5 minute mark...not 10. Usually.
Will like to see the guide fleshed out a lot more to call it good as a guide, rather than as a build with some quick info. Also ANY bb coding effort of any type will help prevent this from being just a wall of grey text. Since author calls it a WIP I'll reserve judgment.
Also...completely false...no offense meant...pen is absolutely important, not just late game. If you have some other items providing a decent amount of flat pen, you might be okay, but throughout the build, you have 1 pen item ( Ichaival) and it's only 10 flat. At the point that you build your 4th main item, would you believe that full stacks of The Executioner will provide better DPS compared to Wind Demon, even against a squishy god? The only time I'd say your recommended build would be fine is if the entire enemy team is squishy and don't build any protections.
Either way, your final build doesn't have ANY pen. You're handicapping your damage. Can you still do good damage? Yes, I'm not arguing that. But you can do MORE.
In your final build, you're also really missing out on pen. I'd say normal sequence right now is to get The Executioner immediately after Ichaival, or against a squishy team, maybe delayed until after Deathbringer. Titan's Bane would be another option, probably more specifically on gods with tons of attack speed in a manually activated steroid (like Artemis or Rama).
As for replacing Ichaival late-game, yes Odysseus' Bow is one option, but since Apollo already has a nice steroid, a better option might be Poisoned Star for damage mitigation when boxing, or Malice for the pure damage increase.
Just suggestions.